Many businesses rely on search engines as their shop window. Even if you HAVE a shop window, without a good online presence, you are limiting your reach.

Search engines love content. They use it to crawl through search results and find the very best matches for their users. If someone searches for ‘hairdresser near me’, Google will crawl through billions of sites, looking for certain terms that match its own criteria, before presenting those that tick as many of its boxes as possible.

It’s clever though. Hiding search terms in your website content isn’t enough anymore. It’s got wise to that! It now looks for information that shows that the site is providing useful info to users - blogs, updated news - these are the things that search engines LOVE.

So, how to stand out? Get chatty! An updated blog, kept fresh and relevant to your market will keep Google and friends coming back to you. Keep the engines engaged, and make your site more relevant - all good for building new customers!