Have you got a brand, or a bland?
When someone asks you what your brand is really about, do you light up and launch into an articulate sentence that sums your business up neatly?
Or, do you waffle something non-committal about your values?
Defining a brand is not easy, but get it wrong (or ignore it completely) and you run the risk of becoming a bland.
Nobody wants to be a bland.
Are you a business Babelfish?
You’ve developed the perfect product or service. It’s clever, polished and absolutely hits the spot.
You outline your genius creation in a post for social media, summon up the courage to publish and… nothing happens. Maybe a like from your mum, but definitely not the deafening digital applause that you were expecting.
Are you speaking the right language?
Nailing your post-Rail live comms
Has everybody cooled down now? 🥵
The buzz was electric, the weather was blazing. But if you don’t act quickly, that energy – along with the leads, conversations, opportunities – will fizzle out faster than a rainy summer BBQ.
But how do you nail post show comms?
Keeping your strategy, well, strategic
Now, nobody hires a marketing specialist with the expectation of developing their marketing strategy themselves, so worrying about tactics vs strategy shouldn’t be your problem.
Right?
Launch of first finance whitepaper
I’ve always loved a good story. And over the past few months, I’ve had the privilege of hearing some brilliant ones from some of the sharpest minds in the UK’s financial sector.
These have been drawn together into a cracking mini white paper for Lutine Bell, and it's now out in the wild!
Adolescence: Enough to give a Digital Marketer nightmares
Like most of the world, our household has binged ‘Adolescence’.
It's thrown up some uncomfortable questions for me as a social media manager and a mother of teens... but are there any lessons to be learnt?
Campaign monitoring - keeping an eye on what's important
It can be very easy to get comfy in your marketing strategy, falling into a rut of things that work, even when they might not work quite as well as they once did.
But marketing is a fluid process - your business will change, your customer's requirements will change - the way you communicate to them should change too.
Supporting the UK financial sector
I had the pleasure of pulling together Lutine Bell's Annual Review, which sums up the UK financial service sector, in one hefty publication.
It's not what you'd imagine though. Think less 'just the numbers' (phew) and more sharp insights, and an engaging format.
Oh, Christmas Tree, why are you doing this to me?
I have a confession. I am a Christmas decoration snob.
Now, in the season of goodwill, I don’t want to tie my tree trauma tenuously back to marketing, but there’s a lesson here. And it has nothing to do with how crap tinsel is.
Teachings from a toddler tantrum
My toddler had a tantrum tonight. A full-blown, screaming, hissy fit. Not an entirely unusual situation, but a frustrating one!
However, it did spark somewhat of a lightbulb moment over the Shepherds Pie...
Why I am annoying myself...
So, I’ve decided to be brave and write a blog about something that’s been playing on my mind a lot over the past few weeks. I’m frustrated and frankly, I’m really pissing myself off.